Kirk Wescom
Visual Communicator and Storyteller
Creative leader able to concept and design across multiple mediums and lead other creative staff toward a unified vision. A working Art Director with balanced skills across print, web, photography, video, 3D imagery generation, and illustration. Strategic in vision and planning while skilled in developing creative staff’s skills and creative workflows. Excels at relationship development with clients, team members, and vendors.
Skill Sets
• Creative Leadership • Concept Development • Product Branding/Re-branding
• Strategic Planning • Packaging Design • Project Management • Product Development
• Video Editing & Composing • Photography • Photographic Editing
• Marketing Campaign Planning & Implementation • Team Building • Efficient Work-flow Development
• Traditional & Digital Illustration • Story-boarding • 3D Product Visualization Creation
Software Proficiencies
• Adobe Creative Cloud: Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, Audition
• 3D Software: Cinema 4D
• Canon Mark 5D III and 6D, Video Story-boarding, Filming, Talent Direction, Video Editing
• Video Platform Management: YouTube, Brightcove, Wistia
• CMS: Kentico
• Windows 10 and Mac OS
Art Director
Develop, lead, and guide visual development of projects and campaigns from concept to finished deliverable.
Pitch designs and strategies to company stakeholders for approval and further development
Development of work-flow process, file backup protocols, and department staffing
The creative department grew to six designers in six years under my guidance
Manage and lead creative team to perform all design and layout on product packaging, product components, marketing materials, catalogs, website graphics and trade show layouts
Development of staff’s creativity and efficiency on an individual basis and as a team
​Lead on trade show layout, visual development, and on site set up
Maintain knowledge of current trends on product offerings, packaging styles and design aesthetics trends
Initiate all contract work for photography and illustration and guide through the creative process
Company and/or department asset research and purchasing
Senior Graphic Designer
Design and layout for product packaging, product catalogs, and trade publication ads
​Develop branding strategies and visuals for product lines
Proactively manage print, advertising, and digital schedules
Product photography and video direction
Adjust and configure product images in Cinema 4D and render for use across print and digital
Marketing Manager
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Brand development and guide brand adherence throughout all print and digital assets
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Marketing message development and translating those messages into strong visuals
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Market place research and proposed plans for competitive positioning
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Print messaging development for clear communications and consistency across multiple printed and digital assets
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Infographic development and creation
Video Manager
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Video strategy development and deployment
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Concept, create, and edit videos for product demonstrations, explainer videos, and trade shows
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Audio scripting, coaching, and editing for video use
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Photography of product imagery and life style sets for web and print use
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Manage and catalog video library for companies
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Creation of subtitles and transcripts